By Matt Carroll <@MattatMIT>

Nov. 1, 2016: Cool stuff about journalism, once a week. Get notified via email? Subscribe: 3toread (at) gmail.

1. Why digital newsrooms need to embrace premium: Digital newsrooms embraced scale, hoping to sell advertising — and that was dumb, argues Frederic Filloux in Monday Note. Instead, newsrooms should market their best, quality content to advertisers based on who is reading, not how many people clicked through. Focus on the demographics of readers, he says. It would be a total change in mindset for many publishers, but he raises interesting points. A good read.
2. A welcome return to badassery: Megyn Kelly of Fox fenced with Newt Gingrich over Trump, with Gingrich accusing Kelly of being “obsessed with sex.” Kelly suggested Gingrich get some help with his “anger issues.” Oh yes, that was fun, and a return to form for Kelly, says Margaret Sullivan of the WaPo. And it led to the wonderful use of “badassery” in a headline.
3. Ouch (but a funny Ouch), in a journalistic take down: Young journalist pontificates about why newspapers are doing so bad. Veteran reporter brutally and efficiently eviscerates reporter as an ignorant pup who maybe should keep his mouth shut if, you know, he doesn’t know what the hell he’s talking about. It ain’t pretty, but it’s a heck of a read. By Dan Horn of the Cincinnati Enquirer.

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Matt Carroll runs the Future of News initiative at the MIT Media Lab.