By Matt Carroll <@MattCData>

Feb. 10, 2018: Cool stuff about journalism, once a week. Get notified via email? Subscribe: 3toread (at) gmail. Originally published on 3toread.co

1. How to fund local news? Here’s a crazy idea: Charge people: More and more news sites are souring on ever-dwindling ad dollars and looking harder at subscription and membership plans. Farhad Manjoo of the NYT makes a hard pitch that this is the way to go. As examples he holds up two sites — The Information and Stratechery. Frankly, I don’t think they are great examples. They are national models with plenty of room to scale, not local news sites. A better examples would be VTDigger. But I think he’s onto something. Worth reading for anyone who’s kicking around the idea of launching a local site or seeking a new revenue model for an existing site.

2. The Left’s war against the NYT: This is an interesting story because the NYT is portrayed by most right-leaning sites as the standard-bearer for liberal causes. But a wide variety of folks on the left have been pushing back hard against the NYT, and especially it’s coverage of Trump. Maybe it’s because the WaPo’s Trump coverage has more of an obvious edge, so there’s a strong contrast between each news org’s style and coverage. Anyways, good stuff by Graham Vyse for The New Republic.

3. Without a strategy, newsroom “events” don’t work: “Events” have become a buzzy word in newsrooms eager to create engagement, or revenue or … something. But it’s clear there’s a lot more to it than just renting a space, sticking up a few posters, and hoping for a success. Newsrooms need to have a clear understanding of why they are holding events, or they will be in for a big fail. Interesting talk on Poynter with Jon Cohn, who runs events for public radio station KPCC in southern California.

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Matt Carroll teaches journalism at Northeastern University. Twitter: @MattCData. Instagram: mattcarroll54.